greenwashing: how we are duped

From Shout Out UK an expose of some of the biggest Greenwashers: How Companies Dupe Us Into Buying Misleading Eco-Products. Read it here


Corporate profits depend heavily on destroying the environment. While cases of hydropower investments evicting communities and toxic waste being dumped into rivers make headlines, we don’t realise the full extent of how involved corporations are with ecocide.

Despite promising to halve its carbon emissions by 2030, Shell is spending more on greenwash than it is on green energy! It's like #dontlookup but it's real. #ClimateCrisis


1. False Claims or vague language: The Advertising Standards Authority says this is the area it receives the most complaints about. And some firms have already had adverts banned.

2. Images of nature or green buzzwords: Phrases such as "eco", "sustainable" and "green" are commonly used by companies to make the business appear environmentally conscious - but they rarely pertain to any scientific standards.

3. Hiding information: For example, a firm could claim to be environmentally-friendly, but not take into account supply-chain emissions from a coal-powered overseas factory used to make part of a product.

4. Look out for Carbon Offsetting: A government, business or individual can attempt to balance their own emissions by finding other ways to remove an equivalent amount of greenhouse gases from the atmosphere. The process is called carbon offsetting. But environmental groups argue this is kicking the problem into the long grass rather than dealing with the issue of actually cutting emissions.

5. Check Company ownership: Larger firms, or conglomerations, with a high environmental impact have often bought smaller brands to target environmentally conscious customers who otherwise might not have chosen to spend with them. So knowing what, or who, the ultimate owner of a firm is could be important if you want to find out their entire environmental impact.

6. Eco-friendly products in a wider range: Some firms will market environmentally beneficial products, but will omit information about the impact of their other products.

7. Is the produce and its packaging recyclable ? The "recyclable" label on some plastic items can be used for products that are not easy to recycle. In 2018, McDonald's announced it was going to get rid of single-use plastic straws in its restaurants, and offer paper straws instead. But the following year, it was accused of greenwashing when it was revealed the straws weren't actually recyclable.

Fossil fuel air pollution is responsible for around 20% of deaths globally. Research by Harvard and UCL, published in the journal Environmental Research:​.


Red and processed meats increase cancer risk. Harvard study:


The Lancet, BMJ and 10 Royal Colleges call for taxing food based on carbon emissions.


The average person eats 50,000 pieces of plastic per year. Research published in the journal Environmental Science and Technology


UN Climate envoy says climate change will be like coronavirus every year, and private capital holds the answer:

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Want to know what Offsetting is and what the problems are with it?

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